Teaser for Cadillac ATS

Watch in full screen.

Another challenge given to me earlier this year, Cadillac ATS was launching a new model and of course the teaser had to be out before the actual campaign was shot and delivered, so after a long chat with the agency we discussed to use the previous years footage, the givens were we cant show too much of the car since the model has changed and it says coming soon, it had to showcase from last years campaign the different locations that the car was shot at, also the different weather conditions basically everything from the challenges that were shot in the previous years, also had to include the human element, scale and production scale, and most importantly it will be only 15 sec long. Another problem faced was that all the earlier footage was shot in different formats so had to try and bind that in as well. The result is what you see above. Of course the last image of the car is the final car which is just a still image tracked on with the earlier shot car... let me know what you guys think..





For more interesting articles click on Auggielicious Index to see the list, and to be in touch hit Like / Follow on the blog button on the right hand side or hit Like on the Facebook page Auggielicious for information, latest news and events beyond the blog..      

Casting Brief Q10: Any thing in the role, that might require a warning.

For the entire list of casting questions go back to

Casting Brief

Question 10: Anything in the role, to be done, that might require a warning.

This is a very simple question, should be known when the script is read already, but if something is left to be written or there is doubt then this question should be asked.  The question would be will the individual role involve anything like Kissing / Nudity / Semi Nudity / Stunts / or some physical altercations like going completely bald in some scene etc. 

There are also simpler warnings which the casting director also needs to check, like the role may involve playing of an instrument or as simple as driving a car, or riding a bike, swimming, dancing, singing, etc.. you do not know how many actors do not know how to do some of these things or they may just want to learn how to do some of these things so that it looks a lot more genuine when they play the role.

Again this knowledge helps in the actor deciding if they want to be part of this or not or if they need some clarification as to how far will a certain shot go etc. Like in cases where the look of the actor would change would be needed to know by people who are already working on other projects since a change in look would affect the continuity in the other places

For the answer to the previous question see
Casting Brief Q9 - Individual Character Brief

Read on for the next question
Question 11: Reference of role

For the entire list of casting questions go back to

Casting Brief

For more interesting articles click on Auggielicious Index to see the entire list.

Like / Follow on the Facebook page Auggielicious for information, latest news, job posts etc..

Best compliment received from the client on Chevrolet Trax

One of the best compliments I have received from the client on this..

"What we require is the edit - A version, but after we saw this edit, we will go with this version" 

So earlier this year I was given this promo to cut, the brief given was to keep a liner story (a sort of cut down from the TVC) which I did make, on seeing the result I was not very kicked by it and it did not give me a feeling of a video that people would want to watch at a Autoshow.. So I sat with the editor and redid this edit.

The agency was a bit unsure of showing this version at first, since it was not what the client wanted but after a few viewings and a bit of convincing them that there is no harm in showing both versions.. they agreed to present both.

We presented both versions to the client, the first one edit - A, had everything from the brief and then we presented this version, all the clients present in the room had a long silence after they watched it and a little bit of discussion followed as to the positives and negatives of what they saw.. they ended with  "What we require is the edit - A version, but after we saw this edit, we will go with this version" 

I think that was one of the best compliments that I have received from the client, goes to show sometimes you just have to follow your gut and do it even though its not in the brief..

For more interesting articles click on Auggielicious Index to see the list, and to be in touch hit Like / Follow on the blog button on the right hand side or hit Like on the Facebook page Auggielicious for information, latest news and events beyond the blog..