AD's 2

Friday, September 12, 2014

Best compliment received from the client on Chevrolet Trax

One of the best compliments I have received from the client on this..

"What we require is the edit - A version, but after we saw this edit, we will go with this version" 




So earlier this year I was given this promo to cut, the brief given was to keep a liner story (a sort of cut down from the TVC) which I did make, on seeing the result I was not very kicked by it and it did not give me a feeling of a video that people would want to watch at a Autoshow.. So I sat with the editor and redid this edit.

The agency was a bit unsure of showing this version at first, since it was not what the client wanted but after a few viewings and a bit of convincing them that there is no harm in showing both versions.. they agreed to present both.

We presented both versions to the client, the first one edit - A, had everything from the brief and then we presented this version, all the clients present in the room had a long silence after they watched it and a little bit of discussion followed as to the positives and negatives of what they saw.. they ended with  "What we require is the edit - A version, but after we saw this edit, we will go with this version" 

I think that was one of the best compliments that I have received from the client, goes to show sometimes you just have to follow your gut and do it even though its not in the brief..




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