One of the best compliments I have received from the client on this..
So earlier this year I was given this promo to cut, the brief given was to keep a liner story (a sort of cut down from the TVC) which I did make, on seeing the result I was not very kicked by it and it did not give me a feeling of a video that people would want to watch at a Autoshow.. So I sat with the editor and redid this edit.
The agency was a bit unsure of showing this version at first, since it was not what the client wanted but after a few viewings and a bit of convincing them that there is no harm in showing both versions.. they agreed to present both.
We presented both versions to the client, the first one edit - A, had everything from the brief and then we presented this version, all the clients present in the room had a long silence after they watched it and a little bit of discussion followed as to the positives and negatives of what they saw.. they ended with "What we require is the edit - A version, but after we saw this edit, we will go with this version"
I think that was one of the best compliments that I have received from the client, goes to show sometimes you just have to follow your gut and do it even though its not in the brief..
"What we require is the edit - A version, but after we saw this edit, we will go with this version"
So earlier this year I was given this promo to cut, the brief given was to keep a liner story (a sort of cut down from the TVC) which I did make, on seeing the result I was not very kicked by it and it did not give me a feeling of a video that people would want to watch at a Autoshow.. So I sat with the editor and redid this edit.
The agency was a bit unsure of showing this version at first, since it was not what the client wanted but after a few viewings and a bit of convincing them that there is no harm in showing both versions.. they agreed to present both.
We presented both versions to the client, the first one edit - A, had everything from the brief and then we presented this version, all the clients present in the room had a long silence after they watched it and a little bit of discussion followed as to the positives and negatives of what they saw.. they ended with "What we require is the edit - A version, but after we saw this edit, we will go with this version"
I think that was one of the best compliments that I have received from the client, goes to show sometimes you just have to follow your gut and do it even though its not in the brief..
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