AD's 2

Tuesday, March 20, 2012

Inkpad - SILVER @Cannes 2012 + BRONZE Winner @Adfest + Goafest + Epica Awards + Young Guns 12 + New York Festival 2013

After having won Silver at Goafest and Cannes 2010 for Tide comes another winner..

Check out the AV made for Door Step School which has now won -

SILVER @Cannes2012
Cannes Media Lions - Silver Award List (link)

+ it made to 2 more shortlists -

Cannes - Direct Lions Shortlist

Cannes - Promo & Activation Lions Shortlist

some articles on it
Afaqs News -India brings home two silver and a bronze in Media Lions

Campaign India

BRONZE @ Adfest 2012 
Adfest Winners 2012 Showcase

This one has credits included...
Winner's List - Adfest 12 (Direct Lotus)
Check under the category DM15 FIELD MARKETING

BRONZE @ Goafest 2012
Goafest 2012 Winners List
Check under 147 Ambient Media.

BRONZE @ Epica Awards 2012
Epica Awards

Under - Consumer Direct (DM)

BRONZE @ Young Guns
Category - Advertising

Also Finalist's in categories under

MEDIA - Best Use of Research / Insight

DESIGN - Marketing Kit

Awards, Professional, Winners & Finalists.pdf

BRONZE @ New York Festival 2013
Category - Ambient

Door Step School uses a innovative way to get illiterate adults to sign up for a education program by getting them excited to sign their names by using their thumb impression, which when used could get them to sign their names. The NGO used the insight that illiterate adults use their thumb to sign their names and by designing a ink pad that helped the adults to sign their names.  

NGO- Door Step School 
Agency - Leo Burnett (Mumbai)
Director - Auggie 
Production House - Dancing Elephants
Producer - Ninad Vaidya
DOP - Kevin Pereira
Post Production - Sandy
Post House - Pixion
Music Directors - Rohan Utpat & Vinayak Salvi
Sound Studio - Sound Ideas
Sound Engineer - Ninad
Voice Over - Auggie
Still Photography - Mugdha Ghudhe

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