Teaser for Cadillac ATS

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Another challenge given to me earlier this year, Cadillac ATS was launching a new model and of course the teaser had to be out before the actual campaign was shot and delivered, so after a long chat with the agency we discussed to use the previous years footage, the givens were we cant show too much of the car since the model has changed and it says coming soon, it had to showcase from last years campaign the different locations that the car was shot at, also the different weather conditions basically everything from the challenges that were shot in the previous years, also had to include the human element, scale and production scale, and most importantly it will be only 15 sec long. Another problem faced was that all the earlier footage was shot in different formats so had to try and bind that in as well. The result is what you see above. Of course the last image of the car is the final car which is just a still image tracked on with the earlier shot car... let me know what you guys think..





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