Been hearing this over the last few projects, where while everything else gets delayed the deadline for delivery does not shift, on one such occasion the Agency said
"Since we have lesser time for post, how about we do the 15 sec cut down first and do the Master 30 sec later.." its a very straight forward answer to be given to such a question..
Of course, this answer applies only to advertising...
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*This is a work of fiction. Names, characters, quotes, places and incidents mentioned, either are products of the author’s imagination or are used fictitiously. Any resemblance to actual events or locales or persons, living or dead, from the film industry or outside the film industry is entirely coincidental.
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